Willis’s Powder Battery Displays
Detail of one of the plans showing the date an early amendment: 23rd February 1891
When Richard Desoiza of the Let’s Go Rock and Fortress Project was given a treasure trove of eleven 19th Century Royal Engineer Plans for Willis’s Powder Battery, he was quick to appreciate their value as display material in the new venue.
He called Angela and asked her to have them scanned and mounted on boards as we had done with previous display materials in the World War II Tunnels. After giving her a tour of the huge Powder Battery, and explaining the clever 19th Century methods of fire prevention he entrusted her with the valuable documents then and there.
Detail of part of a plan showing the amendments on with brown paper tapes
The hand drawn documents were in a delicate condition, their large size, 1 meter by 70cm, and the many additions that had been pasted onto them over the years meant they needed very careful handling. Angela was not happy with the idea of putting them through a rotary scanner, although there were one or two of these available on the Rock. Richard had already taken digital photographs of the plans but even with a good camera, the definition was not suitable for reproduction and display. After extensive research it was discovered that the Imperial War Museum in London had the facilities available for the job.
Angela immediately booked the
Rock and Fortress Project
With assets consisting of a network of World War II tunnels, an album of black and white photographs and a 19 year old logo Richard Desoiza of ‘Let’s Go’ set about creating a new tourist destination for Gibraltar.
First of all we re-drew and enhanced the logo, originally drawn in the 80’s, then we digitised the excellent black and white war time photos.Using these assets we created a 1940’s style image, developing this in exterior posters, interior display modules and signage, flyers, advertisements. We augmented the launch publicity with P.R. both on Radio and in the local press.
Radio Advertising
Jane Hart was ready to expand her well established interior design business Denville Designs by developing her skills in Feng Shui. She asked us to help.
We launched Jane’s Feng Shui consultancy as an additional brand with its own image and advertising budget. We recorded the voiceover for the radio ad with oriental music.
We booked a year’s contract on the well-liked Mary Harboe Show on Costa radio station REM.fm with a regular Feng Shui phone in slot which became very popular with the listeners.
Crystal Brochure
Crystal Financial Solutions were offering an innovative product to the Spanish market whereby homeowners could mitigate their exposure to inheritance tax.
This required specialist financial copy to give a clear and concise explanation of the scheme which was aimed at fund managers and legal advisors to recommend to their clients.
With a selection of relevant photos, pull quotes and the financial data packaged in easy to read tables, a great deal of complex legalistic data was presented in an uncomplicated and attractive format.
Crystal Logo Development
David Morely came to us for a new business start-up. He had the name ‘Crystal Financial Solutions’ and wanted two shades of blue for the corporate image.
During our first meeting the art director sketched the little diamond shape, a couple of days later the idea of using the ‘y’ in crystal as a container for the crystal materialized.
David and his wife and business partner Anita were delighted with the outcome, we were able to quickly move forward with the project. Stationery was prepared and the all important brochure.
Turicum Private Bank
Turicum Web
Their website is as important for the prestigious Gibraltar based Turicum Private Bank as are their beautiful offices. Catering for a sophisticated international clientele it is vital this website gives the right first impression.
The high level of personal service is reflected in the ‘Who’s Who’ page allowing browsers to click on the image of any of the Turicum Managers to send an email to that person.