Gibraltar Guide Book
It had long been an ambition of the team to produce a good street map for Gibraltar, something that was felt to be sadly wanting by locals and tourists alike.
In publishing the Gibraltar Guidebook with a full colour map showing the whole of the Rock on one side and a large scale plan of the shopping centre on the reverse we achieved our ambitions.
The full colour map was painstakingly prepared with the greatest attention to detail, but was well worth the effort proving to be a popular item with several sales outlets in Gibraltar.
MH Blands Busses
MH Blands Cable Car Livery 2007
When Mandy Gaggero saw the innovative vehicle wrap that EuropeAxess had done for Richard Desoiza’s World War II Tunnels visitors bus, she invited Angela to Blands Head office in Cloister Building to discuss a revamp of the MH Blands Tour buses.
The MH Blands busses go through a regular cycle of maintainance and refurbishment as the fleet is updated or new vehicles added in. We were asked to install 6 vehicle wraps in the first year. We were asked to develop two designs to promote the Cable Car and Upper Rock experience and the Dolphin World Cruises.
Front of Bus
Mandy wanted the front of the buses to remain clear, but with strong branding. However we were able to use the client’s photography to create high resolution collages conveying the exciting atmosphere and immediacy of the Tour experience. For this we produced long panoramic scenes right along the full length of the sides of the buses. We also used the back windows printing images on one-way microporus film. Wherever possible the apes and dolphins
More..EuropeAxess Expansion
EuropeAxess Media expands into Leon House, Secretary's Lane
In July 2009 EuropeAxess Media said goodbye to the cosy Watergardens office that had been Home for so long.
Progress demands change, and when a carpeted, air-conditioned office suite became available in Leon House, we seized the opportunity to expand into an even more comfortable location, central, and above all, quiet!
One member of the moving party, on taking in the vista of green trees and the upper Rock from the big windows, and hearing the soft birdsong in the background, dubbed it ‘Designer Heaven’.
During our first weeks in residence at the new location we have worked on completing several large projects which had been ongoing during the summer. La Garote do Ipanema is already up and running, and we can say that the owners are delighted with the success of the new venture to date. Other projects will be announced soon… watch this space.
MCS Yellow Pages Ad
New MCS Ad
When George Olivera of Mediterranean Cleaning Services needed a Yellow Pages Ad created in a hurry, the staff at Herold Mediatel who produce the Gibraltar Telephone Directory recommended Angela Sargent.
MCS found that the were taking on an increasing number of larger corporate contracts, so the brief was to revamp their Yellow Pages advertising to reflect this success, showcase their specialist teams and equipment.
More..Queen’s Hotel
The Queens Hotel were one of our very first website clients when EuropeAxess was started over 10 years ago, and the site had stood the test of time, its still one of our hardest working websites, filling the Hotel time and time again.
First Queen's Hotel Website
But for many years the website it only needed to be updated as required when the Hotel was refurbished, and adding in new facilities as the improvements were made to the rooms.
In 2008 however, it was felt it was time to give the website itself a refurbishment. A new fresh colour scheme was developed in line with the Hotel’s corporate green, and a minimalist layout for the pages on trend with today’s best Hotel websites.
New Queen's Hotel Website
Many new photographs were taken to order, all the room shots were new for instance and many of the exterior views, as the city around the Hotel had changed, particularly the Marina View, where there is now a vista of ‘The Island’ luxury villas and super yachts.
More..Willis’s Powder Battery Displays
Detail of one of the plans showing the date an early amendment: 23rd February 1891
When Richard Desoiza of the Let’s Go Rock and Fortress Project was given a treasure trove of eleven 19th Century Royal Engineer Plans for Willis’s Powder Battery, he was quick to appreciate their value as display material in the new venue.
He called Angela and asked her to have them scanned and mounted on boards as we had done with previous display materials in the World War II Tunnels. After giving her a tour of the huge Powder Battery, and explaining the clever 19th Century methods of fire prevention he entrusted her with the valuable documents then and there.
Detail of part of a plan showing the amendments on with brown paper tapes
The hand drawn documents were in a delicate condition, their large size, 1 meter by 70cm, and the many additions that had been pasted onto them over the years meant they needed very careful handling. Angela was not happy with the idea of putting them through a rotary scanner, although there were one or two of these available on the Rock. Richard had already taken digital photographs of the plans but even with a good camera, the definition was not suitable for reproduction and display. After extensive research it was discovered that the Imperial War Museum in London had the facilities available for the job.
Angela immediately booked the
Rock and Fortress Project
With assets consisting of a network of World War II tunnels, an album of black and white photographs and a 19 year old logo Richard Desoiza of ‘Let’s Go’ set about creating a new tourist destination for Gibraltar.
First of all we re-drew and enhanced the logo, originally drawn in the 80′s, then we digitised the excellent black and white war time photos.Using these assets we created a 1940′s style image, developing this in exterior posters, interior display modules and signage, flyers, advertisements. We augmented the launch publicity with P.R. both on Radio and in the local press.
Radio Advertising
Jane Hart was ready to expand her well established interior design business Denville Designs by developing her skills in Feng Shui. She asked us to help.
We launched Jane’s Feng Shui consultancy as an additional brand with its own image and advertising budget. We recorded the voiceover for the radio ad with oriental music.
We booked a year’s contract on the well-liked Mary Harboe Show on Costa radio station REM.fm with a regular Feng Shui phone in slot which became very popular with the listeners.
Crystal Brochure
Crystal Financial Solutions were offering an innovative product to the Spanish market whereby homeowners could mitigate their exposure to inheritance tax.
This required specialist financial copy to give a clear and concise explanation of the scheme which was aimed at fund managers and legal advisors to recommend to their clients.
With a selection of relevant photos, pull quotes and the financial data packaged in easy to read tables, a great deal of complex legalistic data was presented in an uncomplicated and attractive format.
Crystal Logo Development
David Morely came to us for a new business start-up. He had the name ‘Crystal Financial Solutions’ and wanted two shades of blue for the corporate image.
During our first meeting the art director sketched the little diamond shape, a couple of days later the idea of using the ‘y’ in crystal as a container for the crystal materialized.
David and his wife and business partner Anita were delighted with the outcome, we were able to quickly move forward with the project. Stationery was prepared and the all important brochure.
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