19
Mar/070
Mar/070
Rock and Fortress Project
With assets consisting of a network of World War II tunnels, an album of black and white photographs and a 19 year old logo Richard Desoiza of ‘Let’s Go’ set about creating a new tourist destination for Gibraltar.
First of all we re-drew and enhanced the logo, originally drawn in the 80’s, then we digitised the excellent black and white war time photos.Using these assets we created a 1940’s style image, developing this in exterior posters, interior display modules and signage, flyers, advertisements. We augmented the launch publicity with P.R. both on Radio and in the local press.
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